About PRIZM
PRIZM builds media plans for agency planners working across several clients and for in-house teams planning their own spend. It takes a budget, a flight, a market and an objective, and returns a plan with a reason behind every line.
What it's for
A media plan wins the business and then governs the spend. It has to add up, and it has to make sense to people who weren't in the room when it was built. PRIZM makes the first draft fast and shows its working, so the conversation stays on strategy.
What it doesn't do
PRIZM doesn't buy media. It ships baseline rates so you can plan on day one, and the rates you've negotiated replace them as you enter them.