A media plan built on real planning logic

Answer a short brief. PRIZM's algorithm drafts a full channel mix based on real media-planning expertise. Tactics, rates, and monthly spend. Edit anything. Defend everything.

Get started See how it works

Example plan

Ridgeline Home Services, Summer Retail

$240,000

May to Sep 2026

CTV	$66,000	28%
Paid social	$54,000	23%
Paid search	$48,000	20%
Digital out-of-home	$42,000	18%
Streaming audio	$30,000	13%

A desk at night, lit by a monitor, with a notebook of handwritten figures.

Most media plans start as a copy of last year's spreadsheet, with the numbers bent until they hit the total. Below is one plan built from the brief up, start to finish.

The brief

Start with what the client asked for

The questionnaire covers what a kickoff call covers: budget, flight, markets, audience, objective. For Ridgeline that's a summer push to book more service calls in three metros.

Client: Ridgeline Home Services
Campaign: Summer Retail
Flight: May 1 to Sep 30, 2026
Budget: $240,000
Margin: 20%
Objective: Conversion: booked service calls
Markets: Denver, Phoenix, Dallas-Fort Worth
Audience: Homeowners 30 to 64, HHI $75k+

Two people at a table during a client briefing, one taking notes.

Step 1 of the PRIZM questionnaire: client, campaign name, flight dates, industry, budget and margin. — Flight dates decide which months the budget spreads across.
Margin is entered once. Every vendor minimum is checked against spend net of it.

The logic

A plan you can defend

PRIZM isn't a form that fills in a template. It's an algorithmic planning engine built on real media-planning expertise. Every tactic in PRIZM's library is checked against your brief before it's scored: does the agency have the right creative assets, platform access, and audience data for it to even run? What survives is scored on industry fit, funnel stage, goal, audience, timing, and platform access, then balanced, so the final mix always has real representation across awareness/prospecting, engagement, and conversion.

01
Filter
Can it run?
- Creative assets
- Platform access
- Audience data
02
Score
How well does it fit?
- Industry fit
- Funnel stage
- Goal
- Audience
- Timing
- Platform access
03
Balance
Is every stage covered?
- Awareness and prospecting
- Engagement
- Conversion

You still have the final say on tactic, budget mix, the whole thing.

That's the difference between a plan that looks reasonable and one you can actually defend, line by line, to a client who's asking "why this and not that?"

The draft

Five lines, each with a rate and where it came from

PRIZM picks tactics that fit the objective, pairs each with a vendor, and spreads the money across the five months of the flight.

Example plan, Ridgeline Home Services
Channel	Tactic	Vendor	Rate	Rate source	Budget	Note
CTV	Programmatic CTV	The Trade Desk	$32.00 CPM	Vendor	$66,000	$66,000 less margin is $52,800 net, clear of The Trade Desk's $25,000 minimum.
Paid social	Meta Advantage+ Social	Meta	$8.00 CPM	Baseline	$54,000
Paid search	Google Search, Brand & Non-Brand	Google	$3.50 CPC	Baseline	$48,000
Digital out-of-home	Programmatic DOOH	StackAdapt	$9.50 CPM	Vendor	$42,000
Streaming audio	Spotify Streaming Audio	Spotify	$16.50 CPM	Org	$30,000	Your negotiated Spotify rate, entered once for the whole workspace.
Total					$240,000

$66,000 less margin is $52,800 net, clear of The Trade Desk's $25,000 minimum.
Your negotiated Spotify rate, entered once for the whole workspace.

Rate source

Rates resolve in order: the baseline card, then the vendor's card, then your negotiated rate. The most specific one wins, and the line keeps a record of which.

Vendor

Vendors are optional at this stage. Plan the channel mix now and assign vendors when the buy is settled.

Two people on a couch watching a television in a dim living room.

CTV$66,000

Paid social$54,000

Digital billboards over a crowded city street at dusk.

Digital out-of-home$42,000

The edit

Move $20,000 from audio to CTV

Change one line and the plan recalculates around it: monthly spend, delivery, and the minimum checks on both lines. Save it as version 2, and version 1 stays exactly as it was presented.

Line	Before	After	Change
CTV	$66,000	$86,000	+$20,000
Paid social	$54,000	$54,000
Paid search	$48,000	$48,000
Digital out-of-home	$42,000	$42,000
Streaming audio	$30,000	$10,000	-$20,000
Total	$240,000	$240,000

Audio drops to $10,000. Net of margin that's $8,000, still above Spotify's $5,000 minimum.

Versions don't count against your monthly plan allowance.

The handoff

A PDF for the client, a CSV for trafficking

The PDF carries pacing, seasonality and channel-mix charts drawn from the plan. The CSV has a row per line, month, audience and market, ready for a trafficking sheet or a pivot table.

plan.csv, first rows

tactic_name,vendor_name,rate_type,expected_rate,month,line_month_budget_gross
Programmatic CTV,The Trade Desk,CPM,32.00,2026-05,17200.00
Programmatic CTV,The Trade Desk,CPM,32.00,2026-06,17200.00
Meta Advantage+ Social,Meta,CPM,8.00,2026-05,10800.00
Meta Advantage+ Social,Meta,CPM,8.00,2026-06,10800.00
"Google Search, Brand & Non-Brand",Google,CPC,3.50,2026-05,9600.00
"Google Search, Brand & Non-Brand",Google,CPC,3.50,2026-06,9600.00

Then save it as a template. Ridgeline's fall plan, or the next home services client, starts from this one.

Two people presenting a plan on a screen in a meeting room.

Build your first plan

Create a workspace, answer the brief, and get a draft to work from.

Get started

Pricing

Monthly, per workspace. Grows with you and won't hold you back.

Tier	Solo	Studio	Enterprise
Per month	$49	$89	$189
Seats included	1	3	5
Extra seats	Not offered	Not offered	$12 each
New plans per month	5	15	30
Templates	5	15	30
Additional plans	$10 each	$10 each	$7 each
	Get started	Get started	Get started

FAQ

Does PRIZM buy the media?

No. PRIZM builds the plan. You buy through your usual partners, working from the PDF and CSV exports.

Where do the rates come from?

Every tactic has a baseline rate. Vendors can carry their own, and your organization can override both with what it has negotiated. Each line uses the most specific rate available.

Can I plan without picking vendors?

Yes. Generate the plan with no vendors, then assign them later from the plan itself.

What happens to a plan after the campaign runs?

It's archived, not deleted, so last year's plan is still there when someone asks about it.

Can my team share a workspace?

Yes. Clients, rates and templates are shared across the workspace. Each tier includes seats, and you can add more.

Is there a free trial?

No. You choose a tier and enter payment at signup. The price is shown before you confirm.